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Marketing an Ethical Brand
Introduction
Welcome to EBA! (0:55)
Brand Messaging
Develop Your Brand Messaging (12:04)
Developing a Brand Aesthetic (2:54)
Social Media
Social Media Set-Up (12:06)
Develop Your Social Strategy (11:51)
Understanding Social Analytics (1:41)
Rules of Engagement (5:19)
Website
Choosing Your Website Platform (4:25)
Key Components to Your Website (4:21)
Understanding Google Analytics (6:29)
SEO Basics (2:20)
Blog
Create a Content Calendar (4:12)
E-mail Newsletters
Building Your E-mail List (6:13)
Conclusion
Thank you! (1:54)
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Understanding Google Analytics
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